Ember
#FF6A3D · calls to action, highlights
Type, Colour And Components
The small system behind this site — two typefaces, six colours and a handful of components reused on every page.
Typography
Archivo For Headlines, Inter For Body
Headlines set in semibold Archivo with tight tracking; body copy in regular Inter at a comfortable line height.
Headline example — growth you can measure
Subheading example — weekly experiments, honestly reported
Body example — Brightfunnel Collective pairs creative campaigns with rigorous testing, so every dollar teaches us how to spend the next one better.
Colour